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Showing posts from March, 2010

When the pen is mightier than knowledge!

The title is a mere analogy I have drawn, the topic of the post is more to do with IT and IT consulting. I have done 2 green field implementations, one in Telecom domain in India and one in pharmaceutical retail in the UK. Most of my dwelling has been in the Marketing and Sales Force Automation (SFA) space in both these implementations. While the Telecom implementation was in PeopleSoft CRM, the retail implementation was in the Enterprise Marketing Management (EMM) domain. When we first started with the Indian implementation, we faced major challenges like loosely defined processes, inadequate change management, untrained staff etc. It is here that I first thought if IT could really help our customer to achieve what they wanted - A better CRM? On a post dinner walk then it struck me. The Director of IISC Bengaluru had once said in one of his speeches - "e-governance is not about IT. IT is just a tool. e-governance should first start with a willingness to change" This is the e…