Whatever...

Very recently I have been following Jason Fried's posts on 37signals.com. I am impressed by his minimalist thoughts and the whole idea of customers 'growing out of' and 'growing into' your product. Per Jason, there are just a certain simple features that customers really want and a product company should strive to be the best at those features. But beyond these features, your customers will always have some desires and will keep asking for more features. One should learn to say no to such demands and crowd the Product with features that only a few of your customers will actually use. These frills not only hamper the performance of the product technically, but also make the Product manufacturer waste a lot of effort in the form of product support and other allied activities. This seems to have been working for folks at 37signals.com and many more such companies (SFDC, Flip Video recorders etc.) I then started thinking of this philosophy in the context of Indian IT co

Some time ago I had post on a couple of business ideas . That is when the question of monetization came up. There was this portal I had envisaged where tenants and landlords could rate each other and the question was how does one monetize this? Thinking a little deeper on this, I came about thinking to myself - ' I have an idea which I think people could find useful. To make this idea a potential business activity, how could I make people pay for it?'. Then it struck me that one should think the same way about one's talent(s). We all have a talent. That is a given. Singing, dancing, painting, acting, photography and so many more like that. If we can deliberate sufficiently at monetizing at (making people pay for it, or finding people who will), we convert our talent into business. That is when your interest becomes your work and work becomes interesting! Shouldn't be tough ...isn't it?

Last weekend, with a lot of enthusiasm (and people) I went to see Rajaneeti - A Prakash Jha film with some of the best names in the Indian film Industry. By now all of you must have seen the film, so I will not get into detailing the plot or the storyline. Let's straight get to the point - did I like it? No. It was OK! But when Prakash Jha makes an OK movie, it is not acceptable. I would have liked an OK Ram Gopa Verma movie but not PJ . Probably Shool & Apaharan ( I have not seen Mrutyudand ), built up a lot of expectations. Rajaneeti , needless to say, is better than many of the recent films like Teen Patti, MNIK and what not. It has more substance than a one liner and the effort into story and screenplay shows. PJ has spent enough effort (and money) on casting with brilliant characters drawn from Mahabharat . In my opinion, nowhere else in the whole world, is there a characterisation like there is in Hindu mythology. None of the characters are black or white and a