Monday, September 21, 2015

Yeh Dil Maange More!

Liberalization, represented by Pepsico, entered our lives with this slogan in 1998. And since then it has held and grown it's roots through our existence. Everybody who was yet to take up a job in the 90's is today possessed with the 'need' for more. Mind it, it's not wanting more of everything but needing it!
Today the careers we all are into are mostly driven by this need for more. More speed in cars, computers and phones, more return on investment, more homes to live, more luxury, more health care and what not. If you take a ratio of everything that is more today to what the same parameter was 20 years ago, the result will almost be infinity! But does all of this come for free? How come all of us are inclined to believe that this 'infinite' amount of 'progress' has come with no cost at all. In fact most of these things have become cheaper than they were 20 years ago. Isn't that hard to believe and against the order of nature?
In my opinion, the cost is not monetary. It is more abstract and is in the form of peace. We all have paid for this development by collectively giving up a part of our human existence and peace of mind. We all have agreed to be a part of this race for more by wanting more for ourselves and also fulfilling this artificial  & induced 'need' our our customer's or the customers of our employers!
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